RT.com. Facebook must face a class action lawsuit filed in California claiming the social networking site sifted through users’ private messages for targeted advertising purposes, violating both federal and state law.
Lead plaintiff Matthew Campbell and two others sued Facebook in December 2013, alleging the company scanned user messages for web links, translating them to “likes” on the user’s Facebook profile. Data lifted from the private messages was then used for targeted advertising, the plaintiffs claimed.