The Guardian: Astroturfing – what is it and why does it matter?

Internettroll, Wikimedia Commons
Internettroll, Wikimedia Commons

“Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view.”

Read more in The Guardian: Astroturfing: what is it and why does it matter?

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