The 2012 Facebook-experiment: “evidence of massive-scale emotional contagion through social networks”


    FacebookFacebook’s experiment on over half-a-million unsuspecting users has taken a new twist with the revelation that a researcher connected to a Department of Defense-funded program to use the military to quell civil unrest also participated in the study.


    Social media sites exploded over the weekend after it was revealed that Facebook, no stranger to controversy of late, secretly manipulated posts being seen by nearly 700,000 users in 2012 in order to allow researchers to study how emotional states are transmitted over the platform.

    Results of the week-long study conducted by researchers at Facebook, Cornell University, and the University of California appeared in the June edition of the journal ‘Proceedings of the National Academy of Scientists’ (PNAS) under the rather insidious title, ‘Experimental evidence of massive-scale emotional contagion through social networks’.

    Facebook altered the content that showed up on certain users’ news feeds to control the number of posts that contained words with positively or negatively charged emotions.

    The team concluded its federally funded study by saying that “emotions spread via contagion through a network.”

    Read more


    Facebook apologizes after secret psychological experiments caused outrage among users

    Lämna Twitter - Byt till Twitter och friheten
    Notify of

    3 Kommentarer
    Äldst Mest röstad
    Inline Feedbacks
    Se alla kommentarer
    Mayne Sundewall Hopkins
    3 juli 2014 kl 16:30

    Man baxnar inte av förvåning!!

    Birgitta Otterström
    3 juli 2014 kl 10:34

    Jaha, och inte ett ord om att information sprids via nätverk antar jag ????

    3 juli 2014 kl 06:55

    Cover Up Surrounding Pentagon Funding of Facebook’s Psychological Experiment?

    It now appears as though information indicating that the Department of Defense bankrolled the experiment was scrubbed from an online press release by Cornell University in order to hide the connection.